South Korea Frozen Yoghurt Market Size, Share, Price and Growth 2024-2032

South Korea Frozen Yoghurt Market Overview

The South Korea frozen yoghurt market has been witnessing substantial growth in recent years, driven by factors such as changing consumer preferences towards healthier dessert options, increasing demand for probiotic-rich foods, and growing awareness about the nutritional benefits of frozen yogurt. According to a report by Expert Market Research (EMR), the South Korea frozen yoghurt market size is expanding at a CAGR of 3.5% during the forecast period (2024-2032).

Frozen yogurt, also known as froyo, is a dairy-based dessert made from yogurt culture and milk solids, which are frozen to create a creamy and tangy treat. Unlike traditional ice cream, frozen yogurt is perceived as a healthier alternative due to its lower fat content, probiotic properties, and higher protein content. Additionally, frozen yogurt is available in a variety of flavors and can be customized with a wide range of toppings, making it a popular choice among health-conscious consumers seeking indulgent yet nutritious dessert options.

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Market Drivers

Several factors are driving the growth of the South Korea frozen yoghurt market:

  • Health and Wellness Trends: Increasing awareness about the importance of healthy eating habits, wellness lifestyles, and mindful consumption has fueled demand for healthier dessert alternatives. Frozen yogurt, with its lower calorie and fat content compared to ice cream, appeals to consumers looking for guilt-free treats that satisfy their sweet cravings without compromising on nutritional value.
  • Probiotic Benefits: Frozen yogurt contains live and active cultures, such as Lactobacillus bulgaricus and Streptococcus thermophilus, which are beneficial for gut health and digestion. The probiotic properties of frozen yogurt have resonated with consumers seeking functional foods that support immune function, improve gut microbiota, and promote overall well-being, driving demand for probiotic-rich desserts in the South Korean market.
  • Product Innovation: Manufacturers and retailers in the South Korea frozen yogurt market are focusing on product innovation, introducing new flavors, formulations, and packaging formats to cater to evolving consumer preferences. From classic flavors like vanilla and chocolate to exotic blends like green tea and mango, frozen yogurt offerings are becoming increasingly diverse, appealing to a wide range of taste preferences and dietary requirements.
  • Retail Expansion and Distribution Channels: The expansion of frozen yogurt chains, specialty dessert stores, and convenience stores across South Korea has facilitated greater accessibility and availability of frozen yogurt products. Moreover, partnerships with supermarkets, hypermarkets, and online grocery platforms have expanded distribution channels, making it easier for consumers to purchase frozen yogurt for at-home consumption or on-the-go indulgence.

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South Korea Frozen Yoghurt Market Segmentation

The market can be divided based on type, flavour, and distribution channel.

Market Breakup by Type

  • Dairy-based
  • Conventional
  • Lactose Free
  • Non-Dairy-Based

Market Breakup by Flavour

  • Regular
  • Flavoured

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the South Korea frozen yoghurt companies. Some of the major key players explored in the report by Expert Market Research are as follows:

  • Lotte Confectionery Co.,Ltd
  • Namyang Co., Ltd.
  • Binggrae Co., Ltd.
  • Maeil Co.Ltd
  • Danone Pulmuone Co., Ltd.,
  • Others

Future Outlook

The South Korea frozen yoghurt market is poised for continued growth and evolution, driven by several key trends and developments:

  • Focus on Functional Ingredients: Manufacturers are incorporating functional ingredients such as probiotics, prebiotics, protein fortifiers, and superfoods into frozen yogurt formulations to enhance nutritional value and differentiate products in the market. Functional frozen yogurt offerings targeting specific health benefits, such as digestive health, immunity support, and protein supplementation, are expected to gain traction among health-conscious consumers.
  • Premiumization and Artisanal Offerings: Rising consumer demand for premium, artisanal, and gourmet frozen yogurt experiences is driving innovation in product formulations, presentation, and branding. Artisanal frozen yogurt shops offering handcrafted flavors, organic ingredients, and customizable toppings are gaining popularity among discerning consumers seeking elevated dessert experiences.
  • Sustainability and Environmental Responsibility: As environmental consciousness grows among consumers, there is increasing emphasis on sustainable packaging, sourcing practices, and production methods in the frozen yogurt industry. Brands that prioritize eco-friendly initiatives, such as recyclable packaging, ethically sourced ingredients, and waste reduction strategies, are likely to resonate with environmentally conscious consumers and gain a competitive edge in the market.
  • Digitalization and Omnichannel Marketing: The adoption of digital technologies, social media platforms, and e-commerce channels is transforming marketing strategies and consumer engagement in the frozen yogurt sector. Brands are leveraging digital platforms to interact with customers, promote new product launches, offer loyalty rewards, and gather feedback, enhancing brand visibility and fostering customer loyalty in an increasingly competitive market landscape.

Challenges and Opportunities

While the South Korea frozen yoghurt market outlook is optimistic, challenges such as intense competition and the seasonal nature of frozen yogurt consumption exist. Brands must differentiate themselves through innovative flavors, health benefits, and marketing strategies to capture and retain consumer interest.

Opportunities for growth are abundant, particularly in expanding the product range to include more health-conscious and dietary-specific options. Leveraging technology and social media for marketing and consumer engagement can also drive brand awareness and sales. Furthermore, the exploration of new distribution channels, such as collaboration with cafes and restaurants or the introduction of mobile vending units, can broaden market reach and accessibility.

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